When I discovered Diethood, a food blog written by a cheerful lady called Katerina Petrovska, I was hooked by the way the articles were expressed. The bon vivre and a fresh breeze of fun were sinking through the words and each chapter harbored a good dose of healthy humor towards life and food. I thought to myself: “I like this woman, she has a good heart.”, and guess what, I was right!
I know Kate as a active, social and friendly Food Blogger. She is everywhere and that might be Twitter, Google+, Facebook or Pinterest (whereas Pinterest is her favorite). You will see her sharing interesting inspiring works from her kitchen, other food bloggers delicious food creations or you might notice her chatting and having a good time with her food buddies, Kate is like the sunshine after a cold and wet day, enriching the community with her humble and fun personality.
Katerina was born and lived a part of her life in the beautiful city of Bitol, Macedonia and at the age of 11 years she moved to the US. Now she is a dedicated wife to her husband and a mommy two amazing girls, Ana 3 years old and Aleksandra 1 year old. In between she worked for her MBA and later on in the big city of Chicago and of course she partied her fair share. Somewhere along the way she discovered her passion for creating recipes. She would buy a bunch of odd foods, or things that normally wouldn’t go together, throw them in a pot or baking sheet and wait impatiently to see what would happen! Kate explained that 99% of the time, delicious things happened, and then of course there is always that 1 % of pure yuckiness.
It goes with the territory!
One fine night Kate was browsing through the few food blogs she knew at the time and she thought to herself:
Well, gee, I can do that! I should do that!
It was the same night that she stumbled upon wordpress, created a bootleg header and her food blog Diethood was born! Kate confessed that she expected at first that her sister and other friends would read it and she also thought that a million others would follow. I think so we all had the same thoughts when we started out no? Well, we all learned our lessons and so did Kate, she quickly understood that it was going to take some more time before she would get noticed and she explained that at the time she had no clue that so many food blogs already existed.
She was lucky enough to discover all the amazing just-getting-started-food-bloggers on Foodbuzz and the support from each other was just astonishing! The community helped one another, cheered each other on and most of the food bloggers were able to get ahead and not count on mom’s and Sister’s clicks only.
Kate understood too that it was a whole lots of work. She explains that it is even harder when you work from home with two little kids. Food blogging involves a lot of different job positions and one blogger is doing it all! Grocery shopper, Recipe Developer, Cook and Baker, Photographer, Food Stylist, Writer, Editor, Publisher, and so on… the responsibilities of a food blogger taking his job serious are endless. Fortunately, Kate is a master in her field with her time management skills and she also follows a strong work ethic.
I know we bloggers are always short on time, we always wished we had 36 hour days, so I thought it would be nice if Kate could reveal her time management tactics. She gets up at 5 am works on her blog for a couple of hours and once her girls are up she will spend some time with them and wait until nap time. During the 2 hours of peace in the house she will attack her cleaning chores and cook, bake and click some snaps. Sometimes, if she makes a cake, she would do most of the work the night before and then frost it or decorate it the next day right before the photography session. Later on in the day after dinner, she ll spend some more time on her blog. All together she works about 6 hours a day on her blog and on the weekend she catches up with her blog friends.
Passionately, she explained that her favorite part was the photography in food blogging. Kate learned it on her own and she followed amazing food photographers and draw inspiration from them. One of the first photographers that she started to follow was Sylvie from Gourmande in the Kitchen and more followed such as Katie from What Katie Ate, Helene from the Tartlette, Naomi from Bakers Royale and a few others.
Katerina has collected a great knowledge when working with brands and for her it has been a positive experience. Her advice when working with brands is to be kind, be clear, communicative and when you sign on make sure you know what you are signing up for. Discuss your budget, discuss what they expect and what you expect from them. 99% of the time all parties agree and everybody is happy.
Another useful tip from Kate is to shop around for networks that can get you these sponsored jobs. It takes a lot of time to get the work on your own, the last thing that one needs is to wait days on end for someone to give you work. Kate has contracts with a few companies that get her the jobs and she also does her own “begging for work”. Katerina reassures:
The worst thing that can happen is that they will say no, or delete your mail. They will regret that decision when you become a huge mega blog star!
Diethood is all about homemade, traditional, sweet, fusion and Macedonoamericano food. When she cooks something up for her blog, Kate follows her nose or taste preferences. Sometimes she will draw inspiration from Pinterest and thanks to this particular picturesque social network, she has discovered that people love appetizers. I love Katerina’s food and I especially adore her Macedonian recipes, fusion creations and cute pastries. Kate’s favorite Childhood dish is her Meat and Potato Gratin, a Traditional Macedonian Moussaka. Flavorful layers of ground beef and potatoes with a baked crunchy milk and egg topping, a comfortable dish for the soul! Kate was so kind to share her complete recipe with us here. Enjoy!
- 2 tablespoons olive oil
- 1 onion, thinly sliced
- 2 cloves garlic, minced
- 1 pound lean ground beef
- 3 teaspoons paprika
- 5 to 6 medium sized potatoes, peeled, thinly sliced
- salt and pepper to taste
- 2½ cups milk
- 3 eggs
- Preheat oven to 375.
- Heat olive oil in heavy skillet over medium heat and add onion and garlic. Cook and stir until translucent.
- Add ground beef and paprika, and cook until beef is browned. Remove from heat and set aside.
- Butter a 13x9-inch glass baking dish.
- Layer half of the sliced potatoes and sprinkle with a small amount of salt and pepper.
- Top the potatoes with the ground beef.
- Spread remaining potatoes over beef, and sprinkle with salt and pepper.
- In a separate bowl, whisk together the milk and eggs until thoroughly combined.
- Pour the milk mixture into dish to cover potatoes; cover with foil.
- Bake for 45 minutes, or until potatoes are tender when pierced with a fork.
- Remove foil and continue to bake until top is brown and bubbly, 25 to 30 minutes.
- Let rest 15 minutes before cutting and serving.
If you aren’t following Kate’s delicious work yet, then you might want to do that now by subscribing to her feed. I bet you will love her food as much as I do in the future! 😉